I teach my clients that productivity is investing your best time into your best activities. Simple, right? Well, simple does not mean easy. Every day, we wake up and start our day with the intention to be productive but we often get sidetracked and fail to accomplish what we had set out to do. That’s because we often fail to maximize our time.

“Time is the single most precious commodity in the universe.” (Jupiter Ascending. Dir. Andy Wachowski, Lana Wachowski. Warner Brothers, 2015.)

Time truly is our most valuable resource. We cannot buy more, trade for more, or wish more into existence but we feel like we need more. You invest your time into yourself, family, work, friends, charity, and so much more. How you invest your time is a series of choices and we tend o not make those choices wisely. Aim to maximize your success by maximizing your most precious resource using these three simple strategies:

Strategy #1: Eliminate Activities

According to Peter Drucker, “There is nothing so useless as doing efficiently that which should not be done at all.” Stop overcommitting yourself to activities that don’t bring you closer to achieving your goals and instead, eliminate them.


Helpful Hint: Audit your calendar for recurring activities that do not support your goals. Identify which activities are unnecessary and delete them.


Helpful Hint: Eliminate items from your own task list that can easily be completed by someone else. Delegating is essential to freeing up time to spend on your most important activities. If you can minimize or eliminate the activities you do as part of your daily work routine by just 15 minutes, you can reallocate a total of 65 hours per year to activities that lead you toward achieving your goals and vision of success. Now that’s a perfect reason to stop wasting time on pointless activities!

Eliminating wasteful uses of time is essential to free yourself up to invest your best time into your best activities.

Strategy #2: Manage Interruptions Interruptions occur when a person purposefully draws your attention away from your current task or activity.

The average office worker is interrupted 73 times a day while the average manager, every eight minutes! (CubeSmart Inc. “Social Interruption and the Loss of Productivity.” 2002). While controlling colleagues, employees, and vendors is not really possible, managing interruptions is possible because you can control how you make yourself available to them.

Colleague Interruptions

Helpful Hint: Post open office hours. Express that these are the hours you’re available for questions, concerns, or mindless chit-chat.

Employee Interruptions

Helpful Hint: Schedule regular daily or weekly meetings to address their questions, concerns, and challenges. Do whatever works for your business and remember to give yourself an appropriate amount of time to tackle all of their needs.

Vendor Interruptions

Helpful Hint: Implement a new policy that vendors need to schedule an appointment to meet with you. Express your request in advance and have your assistant act as your gate keeper. If you do not have staff to enforce the policy, place a sign outside your door saying “Private Work Time. Please Schedule An Appointment.”

Strategy #3: Minimize Distractions

Distractions include anything that breaks your focus from the task or activity you are working on. Internal distractions occur when you shift your focus from one task to another, such as giving in to the temptation to check your social media account during work hours. External distractions are disruptions you are aware of but don’t directly involve you, such as people talking in the distance, co-workers walking by your desk, the phone ringing, and audible notifications.

Internal Distractions

Helpful Hint: Focusing strictly on one task for a long period of time can be difficult for many so try working on one task for a predetermined, manageable amount of time

instead. Start with 15 minutes devoted to no internal distractions then increase to 20 minutes. Take a short break at the end of each time block. Continue increasing the length of your time blocks until you find your optimal block of time.

External Distractions

Helpful Hint: Turn off all unnecessary notifications that tend to disrupt concentration. If you’re unaware your phone just received a text, you won’t be zapped out of your focus zone or feel the need to respond it.

Succumbing to small distractions adds up to giant gaps in productivity.

To reach new levels of success, you must actively support your ambitions by maximizing your most valuable resource. Strategize to invest your time wisely by minimizing distractions, managing

interruptions, and eliminating wasteful activities. You will then be able to reallocate time to the activities that bring you closer to your goals and vision of success. To receive more free Time Maximizer strategies, visit TimeMaximizers.com.