In our last article, we discussed the benefits of engaging in social media by keeping your brand top-of-mind and relevant. Now that you’re ready to commit, remember to start out with one or two platforms to get your feet wet so that you don’t become overwhelmed. With today’s hustle and bustle, there are constant restraints on your time so don’t become discouraged before you even get started.

Pace yourself and commit to actively use the platforms you’ve selected. Nothing will cause you to lose traction faster than inconsistency, so set aside adequate time for engagement. The best way to do this is to incorporate social media into your daily routine. It doesn’t take that much time, once you get into a grove.

To help you get started and boost your activity, it helps to figure out the best times to engage. This will vary based on individual schedules; however the graphic to the right illustrates the peak times to post on Facebook and Twitter.

It helps to look at what’s working for other people on these platforms to see if it will also convert for your business. If it does, fantastic! If it doesn’t, keep trying. For example, Facebook has its strongest engagement during the weekdays, towards the late afternoon when the workday starts to wind down. Twitter, on the other hand, has up to a 30% increase in engagement on the weekends. Statistics show that tweeting in the afternoon will also increase the chances of your post being retweeted. Results will obviously vary, but this is a good place to get started.

Perhaps one the most important factors in determining the best time to post is to identify your audience and work backwards from there. With some extra effort and some creative thinking, you can determine the best time for your individual business.

There are also tools to help you succeed. By looking at Facebook Insights and viewing the ‘Likes’ tab, you can determine the age range and gender breakdown of your audience. This will certainly play a hand in figuring out the best time to engage with your audience. By studying your Twitter Analytics, you can gain insight on which tweets gain the most traction and the peak performance times of your tweets. Utilizing these tools will help you find your particular sweet spot for engagement.

Timing isn’t the only thing to consider, however. Keep in mind that if your content isn’t engaging, then perfect timing won’t matter. Be consistent, informative, and entertaining with your posts and you’ll keep them coming back for more!